MAYO CLINIC
Doing things that have never been done before. Redefining an entire industry, every step of the way. Creating new expectations for consumers and patients alike. That’s just a taste of what Mayo Clinic was and is all about. It’s a place where the incredible is routine, and the routine is anything but standard.
Creative Director: Anna Stassen
Art Directors: Craig Nordeen, Anthony DiNicola, June Lee
Copywriters: Andy Zetzman, Anna Stassen, Joel Stacey, Sammy Gorelik
An idea that began as a way to help sick kids understand their serious illness, these stories quickly became something bigger. A whole series of graphic novels that would not only help sick kids, but be placed in school libraries so that science-minded students could learn more about complex medical technology. Ultimately, they were unfortunately a victim of budget and were never produced.
A sample spread page to help sell the story through.
Each book would have a glossary page at the end, written in a way that kids could and would understand.