LIFE TIME FITNESS ATHLETIC EVENTS

Let’s take the gym outside. From the hallowed trails of the Leadville 100 to the brand new pavement for Esprit de She, we told the stories of athletes of all kinds. We inspired, we challenged, we made them believe they were capable of amazing things. I fully blame working on this brand for me falling in love with running.

Art Directors: Amanda Ward, Dustin Schiltz, Seth Hilson

Copywriter: Andy Zetzman