FAIRVOTE MINNESOTA

Politics can be a pretty a dirty industry. From personal attacks to being forced to vote for the lesser of two evils, it’s no wonder most people don’t trust politicians. And though Ranked Choice Voting won’t make it a bastion of congeniality, it’ll go a long way in helping to eliminate negative campaigning while offering voters more choice. So how does FairVote Minnesota convince the public to adopt a whole new way voting? By contrasting the absurdity of how politics and elections currently operate with how the real world actually works.

Creative Directors: Rob Franks, Greg Dutton

Copywriters: Andy Zetzman, Rob Franks