ARCTIC CAT
With a market as crowded as powersports, you’ve gotta do something to stand out. While Arctic Cat was split into two different segments—sleds and wheels—both had their own distinctive voice. Snow relied heavily on Arctic Cat’s legacy and cache with über fans. ATVs and Side by Sides, on the other hand, didn’t have the history to lean on. Instead, we spoke to not only how badass they were, but they were made right here in the good ol’ US of A—especially when others (at the time) were being made elsewhere.
Creative Director: Brien Spanier
Art Directors: Chelsea Klevesahl, Brien Spanier, Doug Mickshl, Allen Bender
Copywriter: Andy Zetzman
Wrote many a catalog for both snow and ATV. I have them available if you’d like to read them sometime. But in the interim, here’s one of the covers.
And here’s an intro spread.